Portfolio
A home isn’t just a product.
It’s a probability engine.
Great media increases:
• perceived value
• time spent viewing
• trust in the realtor
• emotional engagement
• differentiation from competing listings
Behavioural Truths:
• Salience beats perfection.
• Emotion beats information.
• Attention is the rarest currency.
• Perceived expertise is created by association with great storytelling.
